JUICEMATE
With a family background of sourcing premium fruits, the founders of Juicemate opened their first juice bar in Hobart. Juicemate uses a mixture of local, seasonal and exotic ingredients to bring something new and unique in every cup.
We developed a clean and minimal brand identity for Juicemate, using black and white as their primary colours to allow the vibrant colours of fruits and vegetables to stand out. Tote bags were given to the first 100 customers in appreciation for their support. Our team came up with three designs, each having its own style to accommodate different preferences.
We had lots of fun in our studio - cutting, blending and styling a variety of fruits and vegetables - for our photoshoot for Juicemate’s digital menu and posters. We used stop motion techniques, motion graphics and simple animations to provide a dynamic and eye-catching way to advertise their products and to convey information about health benefits of certain superfood ingredients.
After the store's opening, our team went the extra mile to enhance brand visibility and engagement. We crafted marketing materials including an A-frame poster that beckons customers inside with its vibrant design and clear messaging. Additionally, we created brand stickers for customers to take home, spreading awareness of our unique brand identity wherever they go.
