Bali Bali is a pop up concept store that sells crispy puffs and taiyaki. Given that they do not have a permanent store, it is important for their desserts as well as their branding to be easily identified. We were tasked to update their menu with new menu items and illustrations. The idea was to design a menu that is clear, uncluttered and fun. We kept their brand colours - yellow and black - to maintain their visual identity for their regulars. 

 

A series of illustrations were developed to allow for interchangeable fillings when the client has ideas for new flavours. The new graphic elements were then incorporated into the wall mural for the shop to maintain coherence in Bali Bali’s brand identity.